The Future of Sport,

Powered by Generative AI

Bridging the Gap Between Sport, Data & Decision-Making

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Our Partners Are Leaders & Innovators in Sports Technology
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generative AI Solutions
Built for Sport

iReel is the Generative AI Network for Sport, transforming how the sports industry harnesses data. Our AI-driven technology turns raw data into actionable insights—helping you make smarter decisions, create dynamic content, and unlock new revenue streams.

AI Starter
Clock
Start Your Gen AI Journey

Ideal for teams, clubs, and organisations new to AI—streamline tasks, gain insights, and scale at your own pace.

Why It’s Right for You:
Affordable & Scalable: Start small, grow as you need.
Instant Impact: Automate tasks and unlock data-driven insights.
How You Benefit:
Low-Risk Adoption: Test AI with minimal commitment.
Flexible Growth: Pay-as-you-go with no hidden costs.
AI Pro
Sound
Drive Growth with Gen AI

For sports organisations ready to scale—streamline operations, optimise performance, and gain a competitive edge.

Why It’s Right for You:
Seamless Integration: Gen AI-driven efficiency across coaching, recruitment, and operations.
Deeper Insights: Smarter decisions with predictive analytics.
How You Benefit:
Optimised Workflows: Automate tasks, free up resources.
Scalable Solutions: Gen AI that grows with your club or organisation.
AI Elite
Person
Transform Your Organisation with Gen AI

For elite clubs, leagues, and organisations ready to embed AI across every level—gain a competitive edge with tailored solutions and expert support.

Why It’s Right for You:
Total Integration: Gen AI-driven strategy across performance, operations, and fan engagement.
Bespoke Solutions: Custom Gen AI models aligned with your biggest goals.
How You Benefit:
Peak Efficiency: Gen AI embedded across all areas for maximum impact.
Industry Leadership: Stay ahead with cutting-edge AI strategies.

The Future of Sport, Powered by Gen AI

Gen AI-Powered Intelligence

What if you could make game-changing decisions in seconds?

Our Gen AI processes vast datasets instantly, turning complex numbers into clear, actionable insights. Whether it’s optimising performance, refining betting odds, or enhancing media storytelling, we turn data into your competitive edge.

Monetisation & Engagement

How can you turn data into new revenue streams?

Success isn’t just about wins—it’s about unlocking commercial opportunities. Our AI-driven solutions personalise content, boost fan engagement, and open doors to betting and sponsorship growth.

Speed & Efficiency

Is manual work slowing you down?


The game moves fast, and there’s no time for inefficiency. Our automated workflows streamline operations, cutting manual effort so you can focus on what matters—staying ahead of the competition.

"In sport, the edge belongs to those who move fastest, think smartest, and engage deepest. With AI-driven intelligence, monetisation, and efficiency, we turn data into your greatest competitive advantage—because in this game, every second counts."

Turn Complex Forms of Data into Natural Language of Sport

We transform complex sports data into actionable, narrative-driven insights with generative AI, simplifying interpretation and driving strategic decisions and performance improvements.

AI-Powered Intelligence
Monetisation & Engagement
Speed & Efficiency
Data-Driven Innovation